June 20, 2009

A beginner’s guide to search engine optimization

Do-It-Yourself SEO Advice For SMBs, by David Mihm at Search Engine Land, provides some basic advice for small businesses on improving their search results, an integral part of online marketing and advertising. If you once paid $20,000 a year for Yellow Pages, you'll be glad to hear that Mihm says that the cost of taking control of your web presence is more like $30 - $200 per year. But be prepared for the labor costs in detangling the hype of the world of search engine optimization (SEO)!

Mihm has more advice on his blog and in his post Local Search Ranking Factors.

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